I can’t say I’m terribly surprised by this news and perhaps the guests on the pilot of the new videocast Cranky Geeks put the reasons forward better than I ever could. (Listen to their comments on the video iPod)

However, what might be a good idea and useful application is to combine the mobile TV service with SMS alerts. I currently receive goal alerts for my team Sheffield Wednesday (someone has to); it would be good to include a link in the SMS to allow me to download the goal clip. I doubt this could be done at all clubs, but certainly the Premiership and Championship clubs are likely to have cameras present.

Similarly for breaking news events, a link to a downloadable clip of the newscast might be attractive to some folks.